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Research papers

The impact of change on retail strategy, structure and performance

This paper focuses on the analysis of change across three distinct, but interrelated environments: 1) consumer; 2) economic and 3) retailing. Past failures in retailing research have resulted from a lack of focus and direction and from attempts to...

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making
Author: Douglas J. Tigert
June 15, 1980
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Citation

Tigert, D. J. (1980a, June 15). The impact of change on retail strategy, structure and performance. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/the-impact-of-change-on-retail-strategy-structure-and-performance